This is a time encoded to a single integer which increases every second. This is UNIX timestamp. Though this is a logical representation of time which can be very helpful when dealing with complex time calculations, in our operation this can be frustrating.
We need to transfer this to date time which can be identified by JavaScript. So below code snippet can be helpful.
//Method dateFormatUnixStamp: function (_uString) { var _date = null; if (_uString != null) { _date = new Date(parseInt(_uString.slice(_uString.indexOf("(") + 1, _uString.indexOf(")")))); _date.setDate(_date.getDate()); } return _date; } //Calling //Suppose _Ent is a entity we retrived through the service //and we are assigning it to new_startdate of current form var _startDate = dateFormatUnixStamp(_Ent.new_StartDate); Xrm.Page.getAttribute(new_startdate).setValue(_startDate);
These two blogs also provides much helpful code samples in this regards;
https://rajeevpentyala.wordpress.com/2011/08/21/read-odata-service-date-field-in-crm-2011/
http://blogs.catapultsystems.com/rhutton/archive/2014/01/30/crm-2013-handling-odata-date-field-value.aspx
Thank you Deepak Mehta for the help.